Only Real Ones at Artis | Jacko van Dijke

Client
Artis Zoo

Role
Concept, creative direction, production

Concept
This campaign is a thought excersise and is self-initiated.

Note
This campaign was never realised.

Humans are like animals. So animals are everywhere. But only real ones at Artis Zoo.

What's mundane anyway?

A poster campaign that finds the fun in the mundane. Don't we all know somebody that makes us think of an animal?