BBB Cycling just launched their new online platform. The stunning webshop takes the cycling accessories brand to the next level. BBB wanted to celebrate their website with a video
Philosophy and Audience
The video had to have the same philosophy as the webshop: bringing the feeling of cycling and the products together, whilst simultaneously highlighting the functions and the improved navigation of the immense product portfolio. The website trailer had to cater to various audiences. It had to inspire BBB’s customers, excite BBB’s retailers, and foster acceptance for the project amongst BBB’s workforce.
In a nutshell
The video had to have the same philosophy as the webshop: bringing the feeling of cycling and the products together. Whilst simultaneously highlighting the functions and the improved navigation of the immense product portfolio. The website trailer had to cater to various audiences. It had to inspire BBB’s customers, excite BBB’s retailers, and foster acceptance for the project amongst BBB’s workforce.
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