Easter Instagram Scavenger Hunt
for Man Met Bril Koffie
Easter is the holiday of eggs. And coffee. So what do you do when you want to stay relevant during those brunchy days? You organise the first ever Instagram scavenger hunt. Dûh.
Client
Man Met Bril Koffie
Role
Concept
Production
Credits
Paul Sharo — Creative Partner
The first time ever real life Instagram Scavenger Hunt
50 teams competed in 10 challenges throughout Rotterdam, earning points along the way. All tasks were posted, answered and monitored on Instagram using task specific hashtags. Tasks included egg-searching, coffee-sack races, coffee tasting and coffee-bag-leapfrogging. Prizes to be won: a brand spanking new La Marzocco Mini (the king amongst home coffee machines), a year long Man Met Bril Koffie subscription, free coffees and breakfasts all over the place!
A bit of a reach
We invited media outlets and Instagram influencers and flyers were distributed amongst Man Met Bril Koffie clients. The “Te Gekke Man Met Bril Koffie Instagram Paasspeurtocht” was picked up by several local media, and the Instagram account grew over 20%. During the day the players’ posts had a combined reach of over 117.000 impressions. Not bad for a local micro roaster ehh?
Copyright © 2024 Jacko van Dijke
All rights reserved