Some Blondes are Bad

Poster campaign for VEDETT

trump-billboard

For some reason, a lot of extra right-wing populist politicians are extra blonde. But not all blondes are bad. VEDETT Extra Blonde for instance, is pretty good.

Client
VEDETT

Role
Concept
Creative direction
Production
Design
Copy

Note
This is only a concept

Agency
Matise

Blonde-bottles
Blonde-coaster

It's just politics

VEDETT is a type of brand that appeals to young urbanites. Generation Y and millenials. Relatively young people who care about the world, with socially active lives. They generally have a little more money to spare. Based on those insights, we can predict that VEDETT won't feel backlash from the politically loaded message in this campaign. Actually, by taking a stance in the debate, VEDETT may expect the customer loyalty to increase. 

Blonde Geert Wilders
Blonde trump
Blonde Marie Le Penn
Blonde Boris Johnson