For some reason, a lot of right-wing populist politicians are blondes. But not all blondes are bad. VEDETT Blonde for instance, is pretty good.
It's just Politics
VEDETT is a type of brand that appeals to young urbanites. Generation Y and millenials. Relatively young people who care about the world, with socially active lives. They generally have a little more money to spare. Based on those insights, we can predict that VEDETT won't feel backlash from the politically loaded message in this campaign. Actually, by taking a stance in the debate, VEDETT may expect the customer loyalty to increase.